Empower Your Business with Briarcliff Collective

Turn ideas into impact through strategic execution and operational excellence. We help businesses grow with clarity, structure, and momentum.

About

Who you’re working with

Hello, I'm Erin, Founder of Briarcliff Collective. I am a strategy and operations consultant with a strong foundation in analytics, organizational planning, and execution. My work is grounded in data-driven decision making, collaborative problem solving, and a commitment to building strategies that are scalable, thoughtful, and people-focused.

I’ve led initiatives that improve customer retention, streamline operations, and uncover new growth opportunities. Whether it's building and launching new products, redesigning customer journeys, or piloting emerging tools, I focus on making sure strategy and execution work hand in hand. The result is real progress that supports long-term growth.

Earlier in my career, I worked as a consultant focusing on research, analytics, and turning data insights into actionable strategies across marketing, communications, and ESG initiatives. My background spans public relations, project management, and team leadership.

I earned my degree in Business with a focus on Strategy and Innovation, along with a minor in Economics. As a former college athlete, I know the importance of structure, teamwork, and follow-through—and I bring those same qualities into every client relationship. I like to keep things practical and transparent, always aiming to create real, meaningful progress together.

  • Clear, actionable strategy
  • Hands-on operational support
  • Measurable, sustainable outcomes

Services

How we work together

Customer Growth Audit

Identify opportunities to improve growth.

  • Customer journey analysis
  • Identify operational gaps
  • Prioritize opportunities
  • Benchmark key metrics
  • Growth roadmap

Operations Sprint

Solve one critical challenge.

  • Streamline workflows
  • Build scalable processes
  • Improve customer experience
  • Track measurable results

Operations Partner

Ongoing operational leadership.

  • Strategic operations support
  • Drive key initiatives
  • Optimize systems and processes
  • Scale with confidence

Case Studies

Real projects. Real operational impact.

Building a Calligraphy Business from Idea to First Clients

Business Launch • Operations Design

The Challenge

A talented calligrapher wanted to turn her creative skill into a business but had no systems for attracting clients, managing inquiries, or delivering a consistent customer experience.

My Approach

  • Defined business positioning and launch strategy
  • Designed customer experience from inquiry through delivery
  • Created operational templates and repeatable processes
  • Developed an Instagram launch strategy
5
Core Systems Built
End-to-End
Customer Journey
1
Business Launch
Key Takeaway

Built more than a brand. Created the operational foundation behind a new business by developing scalable systems, standardized customer experiences, and repeatable workflows that enabled confident growth from day one.

Business Strategy Operations Customer Experience Process Design Workflow Documentation

Testimonials

A few notes from past clients & partners

“I’m so grateful to have been able to partner with Briarcliff Collective. When I started my small wedding calligraphy business, I had no idea where to start. Erin was extremely helpful when coming up with timelines, goals, vision boards, email templates, and general advice. I greatly appreciate her personalized style of advising and focus on building a business that is right for me!”

Sarah Craig Founder, Sarah Craig Designs

“Erin has an incredible ability to take a broad business idea and turn it into a clear, actionable plan. She helped me think through customer experience, growth opportunities, and operational challenges in ways I hadn't considered. Every conversation left me with more clarity and confidence about my next steps.”

Fiona Fitwi Founder, CWFArchives

“Erin brings a research-driven approach to all the work she executes. She takes the time to deeply understand the problem before developing strong recommendations, resulting in work that is both thoughtful and impactful. Her experience and perspective make her a trusted person to work with!”

Audrey Goodrick Account Manager at Influential

Contact

Start with a free 30-minute consultation

Email

BriarcliffCollective@outlook.com